OYOY is for families in the search of recalling childhood memories and creating new ones.
...more than just a design brand
We all have them: the memories. It can be memories of childhood, memories of something sweet someone said to you, memories of what you did on a precise date and where you were when it happened, memories of something bad, memories of something nice, memories of your favorite toys from your childhood.
The best part is that no one can take away the memories. They are with you forever.
Memories are a strange thing... Sometimes we remember the most indifferent things. Other times, we can't remember anything that we would actually like to remember. How is it controlled? It is a question that will never be answered. It's about gathering memories and carrying them with you through life.
The best memories are often from the childhood and therefore it is an important task as an adult to create experiences and memories with the children around you - preferably with other generations in the family. It can be as simple as a summer day at the beach where the child, mother and grandmother collect stones at the water's edge. Or in the garden, where the laundry is arranged while taking time to play a spontaneous hide and seek. The best memories are created impulsively and are often just about taking the time to be together and forget about everyday activities.